McCloy Marketing | Practitioner, Not Agency

The honest pitch

Why I do this, and why it's cheaper than an agency

My day job is running all of the marketing for Solzorro IT Services: the website, SEO, Google Ads, social ads, all of it. The system I use there helped us land on the Inc. 5000 list of America's fastest growing companies, and it has us ranking number 1 on Google and in AI search results for over 40 keywords in our market.

On nights and weekends, I teach that same system to small businesses. Not theory from a course. The actual playbook I ran that morning.

Here's the difference between me and an agency: an agency's business model needs you to stay dependent. Mine is the opposite. I set your marketing up correctly, train your team to run it, and show you how to hire affordable specialists for the rest. A few sessions, a clear roadmap, and you're self-sufficient. If questions come up later, I'm a resource you can call. That's it.

"My biggest goal is to market myself out of a long-term job. If you still need me every month, I didn't do mine right."

A fair comparison

Hiring an agency vs. working with me

Most agencies quote small businesses $2,000 to $4,000 per month, before ad spend. Here's what that money buys, side by side.

A typical agency

$24,000 to $48,000 per year, ongoing

Monthly retainer whether results come or not
Junior staff do the actual work after the sales call
Your accounts and logins live in their systems
Reports you can't fully interpret
Momentum fades once you're a "maintenance" client
You know less about marketing a year later

Working with me

A few sessions, $100 to $300 total

Pay only for the hours you use
Advice from a working marketing director, first hand
You own every account, login, and asset
Your team is trained to read the numbers themselves
A written roadmap and playbook you keep forever
You know exactly how your marketing works

How it works

Four steps, then you take it from here

Step 1

Free 20-minute call

You tell me where things stand. I tell you honestly what I'd fix first, whether you hire me or not.

Step 2

Roadmap session

We go deep on your website, SEO, and ads. You leave with a written, prioritized plan for getting more customers.

Step 3

Set up and train

We build the system together: tracking, ads, keywords, website fixes. Your person drives so they actually learn it.

Step 4

Hand off and go

You get my full playbook, checklists, and help hiring an affordable freelancer for the ongoing work. Then it's yours.

Pricing

Simple, one-time, no contracts

Every engagement has a defined start and end. You'll always know the cost before we begin.

Start here

Marketing Roadmap Session

$100

one time · one 60-minute call

One hour to get to know your business and review what you currently have, so you know exactly where you stand.

60-minute video call, recorded
Honest review of your website, ads, and tracking
Your first priorities, in order
My resource library included

Book a roadmap session

All-in-one · best value

Setup & Team Training

$300

one time · about 3 hours across 4 calls, over 2 to 3 weeks

Everything on this page in one package: the roadmap session, hands-on setup and training, and freelancer hiring help.

Roadmap session included (60 min): review what you have, set priorities
Setup and training session (60 min): ads, keywords, and tracking, with your person driving
Freelancer interview help (30 min): I join the call and help you pick right
Concluding call (30 min): hand-off, weekly checklist, and next steps
Everything recorded, plus my full playbook and templates

Get set up

For ongoing work

Freelancer Hiring Help

$215

one time · about 2 hours across 3 calls

Skip the $3,000 agency. Hire a vetted specialist for a fraction of the cost, without getting burned.

Initial meeting (45 to 60 min): write your job post with my templates
One interview call with a candidate (30 min): my vetting questions expose smooth talkers
Concluding call (30 min): review their first work together
Candidate tracking spreadsheet included

Hire the right person

Just need advice? $125/hour

Real-time consulting on anything: ads, SEO, website, AI, hiring. First meeting is a one-hour minimum, then billed in 30-minute blocks. Prefer a go-to guy for occasional questions? A prepaid 5-hour block is $550, good for 6 months.

Ask a question

The receipts

Experience you can check

Current role

Marketing Director at Solzorro IT Services, an Inc. 5000 fastest-growing company

Search results

Ranked #1 on Google and AI search for over 40 keywords in our market

Ad budgets

Managed $10,000+/month in Facebook and Instagram ad spend

Training

Trained marketing teams across 14 international regions

Education

Bachelor's in Marketing, Brigham Young University

Consulting

Helped half a dozen local businesses put this system in place, from therapy clinics to property management

Marketing help from someone who does this every day.